Obviously, interesting headlines can catch the attention of potential readers. This is the 1st thing that readers notice so, it should striking and one of a kind. As an SEO content writer, you must include the keywords on the meta-title section of your Content Management System or CMS.
Select your audience
Make sure that your readers can relate to your topics and will feel comfortable with the tone that you want to use. By having a clear idea of your audience, you can promote your blogs on social media groups to boost the traffic on your website.
Make it exciting and original
Avoid making long paragraphs and huge blocks of texts. As much as possible, use bullet form or divide it to 3-5 lines per paragraph. Maintain positive and jolly energy when writing. Your articles must be friendly, if you need to make a review, avoid negative criticism although comparison is acceptable when described properly. You can talk about trending topics but make sure you are creating unique posts.
Use keywords wisely
It is not just about the keyword density, it is the quality of the content. Redundant or overly used keywords make the articles boring and non-sense. Try to research about the most relevant keyword to your article and limit the use of those words.
Studies say that people tend to be more interested when they see pictures compared to pure texts. Keep in mind that the photos should be related to the topic. This technique is to attract more readers but for SEO purposes, you can also add keywords in the form of image description and Alt text to make your post more searchable on search engine.
SEO Content Writing is not a familiar term for everyone. People who are not into internet may not understand it. What do we mean by this kind of profession? Who is eligible to do this job? SEO stands for Search Engine Optimization, it is a form of marketing used by internet or digital advertisers and marketers. For business or website owners, they know the importance of SEO and its content.
SEO Content writers are not ordinary authors like what we know many years ago. These writers help websites become visible on the internet. They market businesses through interesting blog posts on the site and links on social media.
Their tasks are not limited to making creative paragraphs and write-ups, because they have to be knowledgeable about Search Engine Optimization elements such as keywords, metadata, headings, content, etc. When we say optimization, it is the process where you make the site highly searchable or as much as possible, top-ranking.
To make a specific website visible on search engines, the content writer must make it successfully optimized by following the proper usage of SEO elements that is why people with no background with internet marketing may not be able to do it accordingly.
Intelligently written articles or descriptions, low-density keywords, catchy and related titles with appropriate tags make a content successful when it comes to both SEO and content marketing. For someone interested to have a career in this field may take SEO courses from different universities or attend to internet marketing and social media conferences if available. Web seminars also teach techniques for more effective SEO but beginners might not be able to fully understand especially all the terms used in discussing the digital marketing procedures.
Of course, as a content writer, it is expected of you to know everything about optimization. Before you write, you look for highly searched topics on search engine unless you are already given a list of keywords and a specific topic that needs to be the center of discussion. If that is the case, you can look for more related words to make it more searchable; and it is called “long-tail keywords
Know the rules in using keywords
The more you mention about your keyword in an article, it becomes less effective. Take note of the keyword density percentage to make sure that your article or blog post is successfully optimized. Some people think if you have a higher density, the more it becomes searchable. That is absolutely false because it only becomes redundant and unacceptable by the search engine.
Strategize the content
Well, nobody likes to read a boring or non-sense post, right? So, you have to think about a meaningful content. The keywords and your discussion must be relevant to each other. If you are not sure about the topic, do some research to explore and learn more about your focus and share something informative. Avoid spinning used articles, as much as possible be original.
Set your target market
You have to know about the age, gender and interests of your readers because it is necessary for the approach that you will use in your content. To attract a certain audience, consider what kind of voice and tone is appropriate. Remember, your goal is to keep your readers subscribe to your website, and to do it, your content should be friendly to the specific audience that you want to have.